Always on

Overview:

Skinade is a collagen drink.

There was scepticism around supplements of this nature at the time and being in a regulated industry, it added another layer of complexity. We couldn’t post before and afters as social proof.

The approach:

To focus on educational content, leaning on testimonies as social proof.

Resources were tight, and most content was self-shot.

Results:

I increased Instagram followers by 100% engagement by 186%.

Facebook saw fans grow by 61% and engagement by 19%.

I also introduced paid social and increased yoy sales by 10%.