Mixoloshe a non-alcoholic cocktail drink (now Smashd).

The objective: Increase awareness and boost sales via paid social in the US.

The ads needed to feel and look ‘off the wall’. Bright, colourful & bold!

We delivered!

What we did: Full production shoot with the CD laying the land for the look and feel. I was on set to ensure the content was ‘social-first’ Everything was filmed in 9:16.

To bring the campaign to life, it ran across Meta & TikTok, targeting women aged between 18-30 (25-30 on TT due to age restrictions).

Running in 3 bursts, one month on, one month off.

The media plan I wrote followed the following structure:

Week 1: Awareness

Week 2-3: Traffic

Week 4: Traffic & retargeting

Key stats:

Over 6,700 visits to site

Increased sales by 412%

—————————————

There were some nitty-gritty hoops we needed to jump through with TikTok because of the category the drink fell into. I led the calls client side to ensure the ads would be published