Born in Australia, raised in Ireland. Lived and learned in London.

I'm a social media strategist who cares about the customer ecosystem. I love turning briefs into stories and shaping the brand’s online presence.

From writing strategy to digging deep into data, I help brands transform how they show up in the social space.

Creating true connection.

Social media manager & strategist

Core Skills

    • Social Strategy Development - creating long-term roadmaps and frameworks

    • Content Strategy & Planning - global and local scale

    • Channel Planning - identifying optimal platforms and approach

    • UGC Strategy Development

    • Community Building & Management - including gamification and "surprise and delight" tactics

    • Process Development - creating workflows, briefing templates, reporting systems

    • Platform-Native Creative - TikTok, Meta, YouTube, LinkedIn, Pinterest

    • Content Ideation - facilitating brainstorm sessions, developing social-first concepts

    • Influencer/Creator Campaigns - planning through to publishing

    • Community-Led Strategies - understanding platform norms and behaviors

    • Copywriting - tone of voice adaptation, platform-specific content

    • Content Calendar Management

    • Data Storytelling & Insights - using data to shape brand direction

    • Performance Analysis - funnel analysis, identifying drop-off points

    • KPI Tracking & Reporting - benchmark creation and tracking

    • A/B Testing - optimising ad copy and creative

    • SEO - keyword optimisation

    • Google Analytics, Adobe Analytics, Power BI, Brand Watch, Sprout Social

    • Team Management & Development - upskilling junior members

    • Client Consultation - acting as trusted strategic adviser

    • Stakeholder Management - senior-level client relationships

    • Cross-Functional Collaboration - with creatives, planners, designers, media teams etc.

Experience

Social media & content strategist

ThirtyThree

Senior Social Strategist

Havas People

Social Media Manager

Cowshed Collective

Founder

Social Media Manager

Social Media coordinator

Brand development exec

Marketing & social media support

Bally’s Interactive

Social Media Manager

SER Art & Tarot Tee

Skinade

Lilly’s Kitchen

Valeo Foods

Flying Tiger (Ireland)