I was the social lead on the account. Working with my team to bring the true essence of #TeamRWE to life across LinkedIn & Meta.
We managed both paid and organic activities.
My objective was to ensure the strategy I wrote worked, increasing awareness of RWE.
Results:
Organic engagement rose from 6.5% - 21%. There was one month where the average engagement rate was 44%!
Paid saw impressions (clients’ main KPI) go up by 12.7%.
RWE Always-on
Power looks good on you
RWE Offshore is on a mission to narrow the gender gap, they recognise this is an issue and are taking steps to address it.
Power Looks Good On You is one such step.
The campaign features 6 female employees from different backgrounds. They each share their experience of being a woman, working at RWE and all that they have accomplished; it's nothing short of inspiring!
For social, the objective was to bring their stories to life in a thought-provoking way.
After much discussion, we settled on developing an organic content series, which would ensure longevity and repetition of key messaging. For paid, a media plan was devised to reach key target audience groups.
Results:
For paid, we achieved 45,893 impressions and a CTR of 2.9%.
Results for organic varied, as the campaign aged, engagement with the posts dropped.
